Emotions and Decision-making

April 29, 2010

Did you know that even mild sadness can make you pay more for something? Recent research carried out by social psychologist Jennifer Lerner at Harvard University, subjected test groups to sad movie clips then assessed the price the subject was willing to pay for a simple item like a water bottle. Even when the level of sadness was so low that it was unconscious (measured  by physiological changes) the same pattern was followed. Anger had a very different impact. It would result in subjects tasking more risk.  http://www.pbs.org/wgbh/nova/money/decisions.html

Calming the emotions is an important aspect of making better decisions. Frequently our feelings and fears can cause significant conflict as well resulting in potential errors of judgment. The way financial markets can build on a flood of positive feelings then crash on a wave of fear is a perfect example. Working with a conscious decision-making process can help you get beyond the battleground of thoughts and feelings to a place of inner clarity.

The DecisionClarity model helps you follow a simple four-step process to access your own deeper wisdom and activate your intuitive faculties. Life’s Little Book for Big Decisions – the CD offers a guided step-by-step guide using meditation and visualization to create your own intuitive guidance kit. For more information contact http://www.decisionclarity.com/buy.html